I covered this many times but I feel like I need to add to the obvious. I have been in many marketing strategy meetings in my career and one thing I know for sure smaller sizing is INTENTIONAL. There is loads of brands that purposely make sizing smaller and call XL size 14UK because thats the customers theyre trying to attract. Everyone has their own “ideal customer” and one thing I can spot that in straight away is sizing which results in squat proof. Squat proof is down to many factors but size is so crucial. If you compare size XL of well known brand to slay sizing its clear its our M now try to squeeze into M and not go see through? I hope you get the point LADIES DONT BEAT YOURSELF DOWN BASED ON VERY SUBJECTIVE SIZE LABEL it literally means nothing when you think about it✌🏼🙌🏼
